WHO WE ARE

The Reseach EQ team

Research EQ was formed by three familiar faces in the South African marketing research industry. They had previously been teacher / mentor /friend / boss / support / manager to each other, but never business partner, until now. As independent market research consultants, it was becoming tougher to maintain work-life balance and to adapt to the impact of the 4th industrial revolution on market research. During frequent research project collaborations, discussions often tackled issues of relevance and agility.

Given their shared sense of purpose and values, a vision of market research for sustainability started to take shape, giving birth in 2019 to Research EQ. Margaret, Ipeleng and Toni have an accumulative 80 years plus in the market research industry, with individual skills, passions, expertise and networks that have created a brand with significant potential. Their emerging product provides a great source of fulfilment and each expresses gratitude for their partnership daily. When work is purpose-led and fun, creativity and inspiration are never in short supply.    

Margaret_Constantaras

MARGARET CONSTANTARAS

HEAD OF QUANTITATIVE
RESEARCH & GOVERNANCE

  • Customer and employee loyalty
    and satisfaction
  • Perception, reputation and
    brand measurement
  • Responsible for company governance, finance
    and administration
Ipeleng_Penyenye

Ipeleng Penyenye

HEAD OF QUALITATIVE
RESEARCH & INNOVATION

  • Innovation and 4IR impact
  • User experience and customer journey mapping
  • Responsible for company innovation in digital methodologies, products
    and solutions
Toni_Blumeris

Toni Blumeris

HEAD OF SUSTAINABILITY
RESEARCH & CULTURE

  • Customer and employee experience and engagement
  • Product, service and supply
    chain development
  • Environmental attitudes
    and sustainability
  • Responsible for company culture, sales and marketing

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MARGARET CONSTANTARAS

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