HOW WE DO IT

There are two key factors differentiating Research EQ – how it feels to work with the company and the level of quality in research output.

  • Firstly, Research EQ strives to give you a seamlessly agile and delightful experience through organisational values that guide decisions and choices.

Research EQ’s values are measurably alive and well.

In the early stages of the Covid-19 outbreak, we identified the potential health risks to focus group participants. 

Often in times of difficulty, we refer back to our core value principles to ensure we are well aligned with our ethics. We were thus inspired to pre-emptively implement a fully-digital solution to neutralize the health risks while mitigating any disruption to the project. Remaining ahead of the curve not only ensured that our clients’ expectations were met but it has expanded our reach globally, presenting us with opportunities that were previously unavailable.

It is this core value system that is proving to hold the foundations of our business in good stead.

  • Secondly, Research EQ thinks creatively and critically, asking different questions and getting fresh responses. Research EQ’s process is guided through using emotionally intelligent (EQ) thought frameworks – from sample design and methodology, to analysis and interpretation of findings. The process yields superior level depth and quality, often taking recommendations further to an actionable solution.

Please contact Research EQ for a credentials presentation in which the frameworks are explained and impact thereof demonstrated through case studies.

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